Wednesday, December 01, 2004
More short article summaries
These articles were found in a PowerPoint presentation entitled "Corporate Blogging" at Sabrina I. Pacifici's beSpacific.com blogsite.
Kharif, Olga. "Blogging for business.". Business Week online, August 9, 2004. Accessed 12/1/04 at http://www.businessweek.com/technology/content/aug2004/tc2004089_3601_tc024.htm
The author provides some examples of the impact blogging can have in the business realm, mostly through the lens of the executive blog. Examples of note: Michael Powell (Chairman of the FCC) started a blog July 7; his first posting drew more than 30,000 readers during its first week. Also, Jeff Pulver, of Free World Dial-Up, used his blog to help successfully lobby Congress to defeat legislation that would have regulated PC-to-PC calls, the service provided by his company. He found through phone calls that Congressional staffers were regular readers of his blog. He was also able to find 100 people to test a new product offering by posting on his blog; he gathered this pool of applicants within 24 hours.
Dickerson, Chad. "Blogging behind the firewall." InfoWorld, May 21, 2004. accessed 12/1/2004 at http://www.infoworld.com/article/04/05/21/21OPconnection_1.html
Here's an example of using blogs for corporate planning:
"At the end of March, my team held an off-site retreat and created a rolling six-month plan for IT initiatives at InfoWorld, which we posted to a Weblog available to all employees. ... Posting this plan on a Weblog made three key things happen. First, it forced the team to strategically organize its IT initiatives into a coherent roadmap fit for broader internal consumption. Next, it created a sense of accountability for these initiatives within the IT team because we had collectively agreed on the initiatives and documented the process. Finally, posting our plan for the entire company to see helped foster a sense of accountability to our non-IT colleagues within the company."
Also, InfoWorld is using blogs to improve business documentation. "Aside from the public Weblog, we maintain our own Weblog for more technical documentation, which has raised our level of internal documentation by several orders of magnitude already."
McMillan, Robert. "HP quietly begins web log experiment." itWorldCanada/IDG News Service, November 23, 2004. Accessed 12/1/2004 at http://www.itworldcanada.com/Pages/Docbase/ViewArticle.aspx?ID=idgml-e0975cf7-8fac-4fd8-926d-b5d37ccf2cb1
According to the author, Hewlett-Packard has rolled out blogs in a very low-key fashion, starting with blogs for software developers on issues such as XML. David Gee, VP of marketing for HP's management software organization, believes that the next employees to start publishing blogs will be the groups dealing with operating systems, compilers, and Linux. HP must play catch-up on blogging with major competitors like Sun Microsystems and Microsoft.
Sabrina's beSpacific.com also has a regularly updated section on blogging. The focus of her site is mostly for law information, but much of the content can be applied in other corporate situations as well.
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Kharif, Olga. "Blogging for business.". Business Week online, August 9, 2004. Accessed 12/1/04 at http://www.businessweek.com/technology/content/aug2004/tc2004089_3601_tc024.htm
The author provides some examples of the impact blogging can have in the business realm, mostly through the lens of the executive blog. Examples of note: Michael Powell (Chairman of the FCC) started a blog July 7; his first posting drew more than 30,000 readers during its first week. Also, Jeff Pulver, of Free World Dial-Up, used his blog to help successfully lobby Congress to defeat legislation that would have regulated PC-to-PC calls, the service provided by his company. He found through phone calls that Congressional staffers were regular readers of his blog. He was also able to find 100 people to test a new product offering by posting on his blog; he gathered this pool of applicants within 24 hours.
Dickerson, Chad. "Blogging behind the firewall." InfoWorld, May 21, 2004. accessed 12/1/2004 at http://www.infoworld.com/article/04/05/21/21OPconnection_1.html
Here's an example of using blogs for corporate planning:
"At the end of March, my team held an off-site retreat and created a rolling six-month plan for IT initiatives at InfoWorld, which we posted to a Weblog available to all employees. ... Posting this plan on a Weblog made three key things happen. First, it forced the team to strategically organize its IT initiatives into a coherent roadmap fit for broader internal consumption. Next, it created a sense of accountability for these initiatives within the IT team because we had collectively agreed on the initiatives and documented the process. Finally, posting our plan for the entire company to see helped foster a sense of accountability to our non-IT colleagues within the company."
Also, InfoWorld is using blogs to improve business documentation. "Aside from the public Weblog, we maintain our own Weblog for more technical documentation, which has raised our level of internal documentation by several orders of magnitude already."
McMillan, Robert. "HP quietly begins web log experiment." itWorldCanada/IDG News Service, November 23, 2004. Accessed 12/1/2004 at http://www.itworldcanada.com/Pages/Docbase/ViewArticle.aspx?ID=idgml-e0975cf7-8fac-4fd8-926d-b5d37ccf2cb1
According to the author, Hewlett-Packard has rolled out blogs in a very low-key fashion, starting with blogs for software developers on issues such as XML. David Gee, VP of marketing for HP's management software organization, believes that the next employees to start publishing blogs will be the groups dealing with operating systems, compilers, and Linux. HP must play catch-up on blogging with major competitors like Sun Microsystems and Microsoft.
Sabrina's beSpacific.com also has a regularly updated section on blogging. The focus of her site is mostly for law information, but much of the content can be applied in other corporate situations as well.
# posted by Scott A. Curtis : 8:45 AM
