Tuesday, November 23, 2004
Four Short Bibs & Abstracts for Lil' Articles
Conlin, Michelle, and Andrew Park. "Blogging with The Boss's Blessing; More companies are helping employees to speak freely -- and bond with customers." Business Week, i3889, June 28, 2004, 100.
Discusses the growth of blogging in business. Credits the usual suspects (Sun Microsystems, Macromedia, Dell, Microsoft) as early adopters. A year ago, Microsoft had 100 corporate bloggers, today they have 800. Ziff-Davis now has internal blogs to cut down on company e-mail. Article mentions the dangers inherent in publicly available corporate blogs. "Therein lies the rub: The more truthful they are, the more valuable blogs are to customers."
"From Blogs to K-Logs." Computer Weekly, September 2003, 40.
The article distinguishes personal blogs from k-logs, or knowledge management blogs. A key quote from Matt Mower, a knowledge management specialist working with the company Evectors: "Blogging is less about capturing tacit knowledge and more about building informal networks...If you find an employee in the company that frequently blogs on a particular work topic, you might identify that employee as an expert in that field, ...If you create a link to the employee's blog in your own blog, their reputation will spread. Moreover, you can access any other experts that have been identified in the blog."
Kirkpatrick, David. "It's hard to manage if you don't blog." Fortune, Oct 4, 2004, 46.
An executive-level summary (what else appears in Fortune?). Sun Microsystems, Microsoft, but also mentions in passing the following companies with corporate blogs: Yahoo, Google, Intuit, Monster.com - and Maytag.
Pack, Thomas. "Through the blogosphere." Information Today, 21(10), November 2004, 41-42.
Mostly of interest for some useful background information on the history of blogging, including pointers to a Yahoo history of blogging (with a bad link) and this alternative history by Rebecca Blood.
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Discusses the growth of blogging in business. Credits the usual suspects (Sun Microsystems, Macromedia, Dell, Microsoft) as early adopters. A year ago, Microsoft had 100 corporate bloggers, today they have 800. Ziff-Davis now has internal blogs to cut down on company e-mail. Article mentions the dangers inherent in publicly available corporate blogs. "Therein lies the rub: The more truthful they are, the more valuable blogs are to customers."
"From Blogs to K-Logs." Computer Weekly, September 2003, 40.
The article distinguishes personal blogs from k-logs, or knowledge management blogs. A key quote from Matt Mower, a knowledge management specialist working with the company Evectors: "Blogging is less about capturing tacit knowledge and more about building informal networks...If you find an employee in the company that frequently blogs on a particular work topic, you might identify that employee as an expert in that field, ...If you create a link to the employee's blog in your own blog, their reputation will spread. Moreover, you can access any other experts that have been identified in the blog."
Kirkpatrick, David. "It's hard to manage if you don't blog." Fortune, Oct 4, 2004, 46.
An executive-level summary (what else appears in Fortune?). Sun Microsystems, Microsoft, but also mentions in passing the following companies with corporate blogs: Yahoo, Google, Intuit, Monster.com - and Maytag.
Pack, Thomas. "Through the blogosphere." Information Today, 21(10), November 2004, 41-42.
Mostly of interest for some useful background information on the history of blogging, including pointers to a Yahoo history of blogging (with a bad link) and this alternative history by Rebecca Blood.
# posted by Scott A. Curtis : 8:30 PM
