Weblog Collaboration Blog

From the Blog Business Summit web site, a list of links to business blogs that the organizers regularly read.

I was interested in CorporateBloggingBlog, produced by Fredrik Wackå, a communications adviser in Malmö, Sweden. He has written a 16-page "Beginners Guide to Corporate Blogging," and has been a corporate blogger since 2000.

This beginner's document is very useful. Mr. Wackå identifies six classifications of corporate blog, 3 external and 3 internal.
External Blogs
1. Sales blog
2. Relationship blog
3. Branding blog
Internal Blogs
1. Knowledge blog
2. Collaboration blog
3. Culture blog
He goes on to define the purpose of each, who is the blogger, and the target groups of the blog.

For collaboration blogs, the purpose is "To provide a working team with a tool for research, collaboration, and discussion." The team serves as both the bloggers and the target audience. Interestingly, Mr. Wackå notes "There's only a fine line - if any - between this blog category and business wiki's."

This document also has practical advice for those intereseted in setting up a business blog, as well as some links to business related blogs.